Sunday, 18 August 2013

Why are Women Devouring Fifty Shades of Grey? - by GAIL DINES

Sadistic Romance

Why are Women Devouring Fifty Shades of Grey?

The porn industry must be throwing a fit right now. The adult book Fifty Shades of Grey has sold over twenty million copies in record time, and sales are still going strong. How did E.L. James, a first-time author who was a television executive, manage to pull off a feat that has eluded the porn industry—getting women to see sexual cruelty as hot sex? In my interviews with them, porn producers regularly bemoan the fact that they just can’t seem to make porn that appeals to the majority of women.
I can’t say I am surprised that the normally business-savvy porn industry has been bested by a novice, given the somewhat ridiculous advice Adult Video News (the porn industry’s premier trade) journal offered to pornographers interested in attracting more women to their websites. Arguing that only 15% of Internet porn consumers are women,AVN suggests that to attract women, “adult Webmasters need to create sites where the primary elements are interaction and education.” And what would these sites look like? “Such sites would allow women to obtain advice, perhaps during teleconferences with experts, have elements of cybersex, and should play into women’s relationship fantasies” (
I can’t imagine women flocking to websites where they can get handy hints from experts mid-arousal. But The AVN article did get something right: women are flocking to a book that plays into, and exploits, “women’s relationship fantasies.” The fantasy they recommended, “a story of how a woman got a rich and powerful boyfriend” because she is good in bed, is very close to the formula James followed. But this story line alone isn’t going to sell to women, as the porn industry knows only too well.
While much of the sex in Fifty Shades is as cruel and sadistic as in mainstream porn, it is expertly packaged for women who want a “fairy tale” ending. In male-targeted porn, the woman is interesting only for as long as the sex lasts. Once done with her, the man is onto the next, and the next, and the next.… She is disposable, interchangeable, and easily replaced. No happy ending here for women.
In Fifty Shades, however, the na├»ve, immature, bland Anastasia is, for some unfathomable reason, the most compelling woman our rich, sadistic, narcissistic hero has ever met, and he not only kisses her during sex (something you rarely see in Internet hardcore porn) but he doesn’t move on to the next conquest once he has had his wicked way with her.  In fact, he actually marries her and confesses undying love. As one of the female fans I interviewed said, this is like Pretty Woman all over again.
Indeed, Fifty Shades is about as realistic as Pretty Woman. How many prostitutes do you know who end up living in marital bliss with a former john? I would guess about the same number of women who live happily ever after with a man who dictates, in a written contract, what to eat and wear, and when to exercise, wax, and sleep. In my work,
I meet many women who started out like our heroine, only to end up, a few years later, not in luxury homes, but running for their lives to a battered women’s shelter with a couple of equally terrified kids in tow. No happy ending here, either.
In his book on batterers, Lundy Bancroft provides a list of potentially dangerous signs to watch out for from boyfriends. Needless to say, Mr. Grey is the poster boy of the list, not only with his jealous, controlling, stalking, sexually sadistic behavior, but his hypersensitivity to what he perceives as any slight against him, his whirlwind romancing of a younger, less powerful woman, and his Jekyll-and-Hyde mood swings.  Any one of these is potentially dangerous, but a man who exhibits them all is lethal.
And yet women of all ages are swooning over this guy and misreading his obsessive, cruel behavior as evidence of love and romance.  Part of the reason for this is that his wealth acts as a kind of up-market cleansing cream for his abuse, and his pathological attachment to Anastasia is reframed as devotion, since he showers luxury items on her. This is a very retrograde and dangerous world for our daughters to buy into, and speaks to the appalling lack of any public consciousness as to the reality of violence against women.
Fifty Shades also reveals just how pornographic our culture has become over the last decade or so. While the old Harlequin romance novels had narcissistic heroes who toyed, sexually and psychologically, with their much younger prey, however remote and emotionally challenged he was, the hero did not have a torture chamber tucked away in his basement.Fifty Shades of Grey is Harlequin on steroids, a kind of romance novel for the porn age in which overt sexual sadism masquerades as adoration and love. New as this is, the ending remains depressingly the same for real women who end up falling for the Mr. Greys of the world.
GAIL DINES is a professor of sociology and women’s studies at Wheelock College in Boston. Her latest book is Pornland: How Porn Has Hijacked our Sexuality (Beacon Press). She a founding member of Stop Porn Culture (

Page 3 caught up in a feminist booby-trap: Readers of 'The Sun' are in for an eyeful - SARAH MORRISON

Accessed 18th August 2013

Page 3 caught up in a feminist booby-trap: Readers of 'The Sun' are in for an eyeful

When one of Britain's most controversial new artists mocked up an alternative Page 3 and slipped it into a thousand copies of The Sun newspaper three years ago, she did it with the help of just 30 friends. Now, she has got up to 500 feminists on board.
Yesterday Sarah Maple, a 28-year-old visual artist and one of the UK's most imaginative and talented art graduates, asked hundreds of campaigners to join her in drawing up a replacement for one of the tabloid industry's most controversial pages.
And she was not left disappointed. Participants at the UK's feminist "summer school" in Birmingham swapped the page featuring topless women for one with images of the world's first female surgeon, a female vicar, a punk musician, Frida Kahlo, and even a scantily clad man. They will be encouraged to slide their creations into as many copies of The Sun newspaper that they can find.
Maple, who has always thought it "wrong" that breasts appeared on the pages of Britain's most-read tabloid, wanted to "mirror the ludicrousness of it" when she created her own Page 3: a photo of herself with huge plastic breasts and a black skirt. "To me, fake tits in The Sun are as silly as real ones in the newspaper," she told The Independent on Sunday. "I wanted to use humour as a tool to get the message across."
And it seems the message has been heard. The No More Page 3 campaign, which was launched last year by Lucy-Anne Holmes, called for The Sun's editor to "take the bare boobs out" of the paper. It has been signed by almost 115,000 people, including Girl Guides, MPs, Jennifer Saunders and Lauren Laverne. The Irish edition of The Sun even decided to swap the topless shots for images of women in swimwear.
Maple said: "When I first did [my mock-up], I felt very alone. I don't think there was much of a feminist voice at that time. But in the last few years, it's gone crazy – it's really quite remarkable. You always have to start with something small like this – it feeds into the rest of the culture."
Jo Harrison, a 33-year-old graphic designer from West Sussex, agreed. She drew a picture of the punk singer Kathleen Hanna, formerly of Bikini Kill and Le Tigre, for her Page 3 yesterday. She said: "It's about people having a stake in changing their culture. Just signing a petition is not as beneficial as getting stuck in."
Sophie Bennett, acting director of the campaigning movement UK Feminista, said the number of people getting involved in the "summer school" was "incredibly exciting". She added: "Women are routinely portrayed as dehumanised sex objects through things such as lads' mags and Page 3. But the feminist movement is fighting back and finding creative ways to reclaim the media."
Ms Holmes, founder of the No More Page 3 campaign, said the message was simple: "We want to see women represented with respect."